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Tag: AR enable print media

  • AR publishing in 3 easy steps under 5 minutes!

    AR publishing in 3 easy steps under 5 minutes!

    As I’ve explained in the past, devising an AR strategy for your business is a complex process with many variables, but the good news is that with SparkWorks’ AR technology, publishing AR content is very simple!  What if you could spend your time designing, asking the right questions, leveraging AR across print media, objects, mobile applications, and your eCommerce/website without worrying about programming? At SparxWorks, we are 100% focused on making the process of publishing AR content simple, safe, fun, and measurable.

    I am going to show you how you can use image recognition to enhance print media in minutes. Here is an example of how quickly you can add a brand new experience with our platform, three easy steps.

     

    Step 1

     

    • Name your target
    • Upload the image to be recognized (the target)

     

    target setup 1

    With a simple drag and drop interface, you can upload the image you want to use. For example, it could be the cover of a magazine, a photo, drawing or painting in a textbook, or perhaps a travel brochure.

     

    Step 2

     

    • Upload a video or animation (optimal file size etc. Is explained on the screen)

     

    target setup 2

    Add a video with our simple drag and drop interface.

     

    Step 3

     

    This is a crucial step as measuring the success of your projects and initiatives is critical.

    • Drag and drop an image (optional)
    • Enter an HTML link for the image (optional)
    • Upload a button (optional) or let the image be the button

     

    target setup 3

     

    Our imaged-based call to action allows us to present the user with additional information, product pages, polls, surveys, interactive content, deep-links, anything you can include in an image with a simple HTML link.

     

    After you complete the three easy steps, you tap or click on save and continue; this will take you to our confirmation page. Finally, if everything is OK, you can press publish.

    In our system, you can make changes at any time. And you can control expenses by limiting the number of recognitions and views you want to allow in a given period of time. As long as your project is live, you can make any changes you want. But be careful—your changes take effect in 30 seconds to five minutes. Your content is live; and no programming knowledge is required!

     

    Technologies we have seamlessly incorporated into our platform include:

     

    Other tools we believe are viable and well supported include:

     

    AR is affordable, immersive, and becoming a proven technology; it is essential to evaluate whether it  should be part of your business strategy.

    Work collaboratively (you can add your team to the platform at no additional cost), schedule content release ahead of time, make adjustments to your projects anytime.

    Release target-based, target-less, object tracking, scene tracking, self-facing, and real world-facing augmented reality experiences in minutes (not including creating creative content).

     

    In my next post, I plan to show you easy it is to publish browser-based augmented reality content in three easy steps at SparxWorks. Visit us at www.sparxworks.com to learn more about our AR business solutions. You can also come to see us in action this coming November 15 at www.ARExperience.us. This experiential conference will bring together the top brands and agencies with the hottest companies and services in AR in a collaborative way to foster the growth of our AR community.

    We look forward to seeing you there at the Faena Hotel in Miami beach.

  • Augmented Reality: Why do you need an AR strategy?

    Augmented Reality: Why do you need an AR strategy?

    Undoubtedly many businesses are asking themselves this very question, is AR a key part of our strategy moving forward? This, of course, is a very sensible question to ask. The simple answer is that you do need an AR strategy.   AR is, in a way, like the mobile revolution. It allows us to connect the world (physical) with the digital world in a way that VR could only dream of.

    When planning your strategy, there are a few suggestions I think you will find helpful.

     

    1. Identify what the goal is. For example:

      • Discover – Brand awareness, reach (views/impressions)

      • Experience – Engagement, does the user trigger the experience?

      • Action item – This would be an outcome. Did the user made a purchase, or take the action you were suggesting? (sign up, vote, survey, etc.)

    2. Tracking is a natural thing to do with all AR options. You will need to track a combination of metrics to measure success at various points in your AR strategy plan.

    3. Keep in mind quantitative metrics and qualitative metrics that help you measure things like how your brand is perceived, overall experience, etc. Surely your creative team will have plenty to contribute here.

    4. Analyze the overall impact of AR on your media plan.

     

    Remember, AR is not a strategy in and of itself, but a way to extend your addressable market and make sure your products and services reach the target customer.  AR leverages mobile devices (and HMDs) and connects all media to provide a consistent user experience.

    • AR connects all your print media, making their performance measurable.

    • AR connects objects to your digital strategy making it possible to track usage and overall user experience.

    • AR extends your commerce efforts not by replacing the store experience but rather by complementing it. AR allows users to see items in their own space; if a consumer is shopping for a couch, the consumer can see if it fits the desired area. The consumer may still want to go to the store and try it, but AR facilitates that process by resolving, in this case, a practical issue which is size.

    • AR increases engagement and immersion without taking you out of the real world.

    • AR can provide target search.

     

    In sum, AR can connect your store, eCommerce, website, products, and your consumer behavior data and areas of interest, allowing businesses to improve user experience, product assortment, and positioning and information about products and services.

    If you want to learn more about how AR can help your business, please contact me or visit our website www.sparxworks.com or come see us on November 15 at www.ARExperience.us. This experiential conference will bring together the top brands and agencies with the hottest companies and services in AR in a collaborative way to foster the growth of our AR community. We look forward to seeing you there at the Faena Hotel in Miami beach.

  • Augmented Reality – Can Ar Have A Meaningful Impact On Retail?

    Augmented Reality – Can Ar Have A Meaningful Impact On Retail?

    ar on retail play

    Can AR have a Meaningful Impact on Retail?

    As many of you know, I run a company called SparxWorks Inc, which is focused on AR solutions for businesses.  One of my responsibilities at SparxWorks is to lead our Research and Innovation group. We explore use cases in many markets identifying goals, pain points, and areas of need to see how we can help. Today I’d like to focus on the retail market because it is one of the most pandemic-impacted sectors of the economy. And now, even as we are emerging (work in progress) from this unprecedented worldwide disruption, retailers continue to face a wide range of challenges.

    Challenges for Retail

    • Supply chain interruptions/slow down/limits inventory

    • Conflicting information and directives have confused consumers, making a total return to in-store shopping still a work in progress

    • Safety measures have also altered the in-store experience (for example, consumers can’t try out clothes in many stores)

    • Intense web and mobile app competition make it complex and expensive to reach consumers

    • Print media can’t collect data needed to improve usability and engage with the consumer.

    • Concern about a new pandemic wave is genuine and needs to be considered in any sales strategy

    AR Meets the Challenge

    To illustrate how AR can meet these challenges I decided to put our tech to the test.  My goal was to provide a solution that could be done quickly with simple assets. I used my iPhone, and a simple 3D model (clips included in the video), no editing—just the real thing.

    As you’ll see in the demo, the result is fantastic. You can walk around the store, obtain information about products, etc.  Had I gone a bit further with the demo, products could be bought via e-commerce, and all this would happen while the app collected data, mailing information, etc.

    In fact, our white label SparxWorks App can:

    • be integrated with an inventory system providing availability of items at the correct locations,

    • bring the store to the consumer’s home or any other location. For example, see the clips walking through the apartment in the park. We can implement an interactive store like that right now with links to e-commerce,

    • allow users to view items at home and place them where they want to use them.

    • Enable print media; rich media provides a higher probability of engagement and equal or of more importance, provide analytics,

    • provide precise information at the point of sales.

    Summary

    AR isn’t a solution in and of itself. AR needs to be part of a company’s strategy—an important part.  It can be combined with all other media to generate excitement and immersion. It can enliven all a retailer’s existing assets, images, ads, packaging, etc., with exciting, rich media and interactive options. In addition, retailers can create and add brand new experiences in 3D, video, or other rich media.

    AR allows retailers to be location agnostic and deliver an in-store experience remotely when needed.  Evidence-based AR enables retailers to track how users interact with products. Learning about user interactions helps retailers to provide a better shopping experience, learn about assortment preferences, product placement, and more. AR effectively helps retail create an omnichannel for distribution in the real world and the growing new metaverse.

    Can AR have a meaningful impact on retail?  Yes, without a doubt!

    Want to learn more? Visit us at www.sparxworks.com. You can also see our technology at work at www.ARExperience.us this coming November

    Note: All videos were shot with an iPhone. There was no post-production.