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Tag: AR

  • Augmented Reality Highlights from Digital Hollywood—What We Learned!

    Augmented Reality Highlights from Digital Hollywood—What We Learned!

    I just finished day one at Digital Hollywood. What an exciting day! I had the honor of kicking off the day moderating an amazing panel with Raffaella Camera (Accenture), Tony Parisi (Unity), Olivier Koelemij (Media Monks), Nigel Tierney (Ryot), Silke Meixner (IBM), and Michael Leventhal (Holmes Weinberg). Our conversation focused on real use cases, opportunities and challenges, and what we can expect in the near future. We ended the session distributing a PowerPoint loaded with information about the industry, success stories and more. You can download a copy free (no tracking, no login, no sale J) by clicking here: https://news.sparxworks.com/2019/05/21/dh_may2019/ and you can see the webcast of the session at http://www.videodigitalhollywood.com/SessionListTuesday.html Special thanks to Victor Harwood and his team for giving us a platform to inform people about this powerful technology.

    Of course mine was not the only session and there was much more to see and learn at Digital Hollywood. I was able to attend several sessions focused on the delivery of holographic images, virtual reality, investors’ perspective on XR, and more. Nancy King’s session was very interesting. It focused on how AR and MR are transforming digital interaction. One of her panelists was Ariella Lehrer, the creator of the AR app for “Game of Games” for the Ellen Degeneres show. This use of AR was “smashing success” to quote Austin Powers. You can see the webcast of the session at the Digital Hollywood website.

    For day two I am looking forward to Ted Cohen’s session on AR/VR/MR as new branding strategies, or as additions to your current strategy,. Among other panelists, Natasha French from VNTANA will participate.   Natasha’s company is one of the early pioneers delivering holographic images to consumers. If you attending DH, you should check it out!

    My next stop is  Augmented World Expo in Santa Clara. I will be there for the entire event. If you are interested in learning about how AR can be an asset to your advertising or branding efforts, or if you need help formulating your strategy to use AR for your brand, products, or services please come to my session “How to Make Money with XR” https://www.awexr.com/usa-2019/agenda/538-how-to-make-money-with-xr. I’ll be addressing how to make money with AR citing real experiences, oriented to the addressable market, with the most innovative approach and flexibility to create instant AR experiences, together with a marketing-friendly financial model.

    I will also be available for meetings from 5/29 through 5/31 along with our company chairman, Paran Johar.  We look forward to seeing you and learning about how we can help you incorporate AR into your brand and offerings.

  • Augmented Reality Advertising Strategy—a Must!

    Augmented Reality Advertising Strategy—a Must!

    If you are working in marketing, advertising, PR, or retail, now is the time to develop an AR strategy for your brands and clients.  Everyone knew that AR was a powerful tool for gaming when Pokemon became an amazing success and created a billion dollar company in just 60 days.  And today, the success stories in retail and advertising are so numerous it’s hard to keep track all of them all.  L’Oreal, Ikea, 19 Crimes, Ellen’s Game of Games, and so many others have already proven the impact AR can have on a brand or campaign.  If these stories aren’t convincing enough, just look at where the smart money is going—Apple, Google, Amazon, Facebook, and Microsoft are all investing heavily in AR.  The question now is can you as a marketer, advertiser or brand afford to be left behind when we hit the big tipping point?

    If you’re not aware of its many use cases  you may wonder what makes AR such a powerful advertising tool.  Put simply, AR can take consumers directly to a website, or specific content; advertisers can engage users much more creatively bringing them directly to a video, commerce opportunity, or to an immersive experience.

    AR can also dramatically increase engagement with products as well.   Along these lines, I am proud to share that our company will soon be launching  two new AR enhanced toys with our superpartners at What Kids Want https://www.whatkidswant.com/.  These toys use AR to provide children with exciting immersive experiences while at the same time employing time-honored  play patterns. Jordan Kort, CEO of What Kids Want, reached out to us to create a joint venture and together we created the beginning of what we all hope will be an extensive line of products. Jordan’s experience with toys is amazing and the collaboration was a great blend of his toy knowledge and our tech skills. We are looking forward to creating more amazing products in the coming months. Extra thanks to Caroline Kim for all her marketing help!

    If you are planning to attend Augment World Expo this year in Santa Clara, clearly the premier event for AR, please do attend  my session “How to Make Money with XR”  https://www.awexr.com/usa-2019/agenda/538-how-to-make-money-with-xr. We’ll be addressing how to make money with AR. Well discuss real experiences, oriented to the addressable market, with the most innovative approach and flexibility to create instant AR experiences, together with a marketing-friendly financial model.

    I will be available for meetings from 5/29 through 5/31 together with our Chairman Paran Johar.  We look forward to seeing you and learning about how we can help you incorporate AR into your brand and offerings.

  • Is 2019 The Year for Augmented Reality to take off?

    Is 2019 The Year for Augmented Reality to take off?

    As the holiday season ends a new year full of opportunities stands before us! On the augmented reality front, I expect AR to continue to grow in the enterprise market at a steady pace. I think we are going to see the biggest changes on the consumer side. New products and services are already rolling out with regularity and I expect that the pace will increase significantly in the second half of 2019.

    But, as with any other technology, before you jump on the proverbial bandwagon it is important to think about how you’d like to use the technology. What aspect of your business will it highlight? Or how will it impact your brand, and what new avenues can it open for marketing and sales? And, if you are a product maker, you’ll want to find the right technology and production partner to bring AR magic to your products and services.

    With all that in mind, let’s take a look at some of the news and bright signs for AR in 2019:

    1. Both Apple and Google have committed significant resources to lead the market in both augmented and virtual reality

    2. 5G is finally here

    3. Magic Leap finally launched its first developer’s units.

    4. Amazon has created a new publishing platform for AR

    5. My company, NorthSouth Studios has now launched our publishing platform, universal app and games. You can now publish AR experiences and pay as you go, and it is amazingly economical! gethoodoo.com

    6. Boeing is committed to the use of AR for training,

    7. Mercedes Benz, BMW, and other car manufacturers are replacing user manuals with AR apps.

    8. Museums are now taking advantage of AR for their exhibits.

    9. Snapchat, Pokémon, L’Oréal, and other brands continue to grow and impact their revenue streams with the use of AR and MR.

    10. VR is on a convergence course with AR.

    I am going to kick off my AR activities for 2019 by moderating a panel at CES “The Augmented Reality Experience” on January 7.  I love moderating this panel because it brings together experts from different areas of AR, and provides the audience with a real 360 degree view of the AR ecosystem. Mark Francis from Amazon, Elizabeth Kiehner from IBMiX, Olivier Koelemij, Michael Leventhal from Holmes Weinberg, Catelyn Orsini from Plantronics, and Nigel Tierney from RYOT will be participating.

    Unfortunately, there is no video streaming available for these sessions, so you won’t be able to see them online.  However, I do promise to follow up with a post with the key takeaways from the session and the conference in general.

    I will be posting regularly this year with new exciting advances and information about augmented and virtual reality.