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Tag: Augmented World Expo

  • Augmented Reality Highlights from Digital Hollywood—What We Learned!

    Augmented Reality Highlights from Digital Hollywood—What We Learned!

    I just finished day one at Digital Hollywood. What an exciting day! I had the honor of kicking off the day moderating an amazing panel with Raffaella Camera (Accenture), Tony Parisi (Unity), Olivier Koelemij (Media Monks), Nigel Tierney (Ryot), Silke Meixner (IBM), and Michael Leventhal (Holmes Weinberg). Our conversation focused on real use cases, opportunities and challenges, and what we can expect in the near future. We ended the session distributing a PowerPoint loaded with information about the industry, success stories and more. You can download a copy free (no tracking, no login, no sale J) by clicking here: https://news.sparxworks.com/2019/05/21/dh_may2019/ and you can see the webcast of the session at http://www.videodigitalhollywood.com/SessionListTuesday.html Special thanks to Victor Harwood and his team for giving us a platform to inform people about this powerful technology.

    Of course mine was not the only session and there was much more to see and learn at Digital Hollywood. I was able to attend several sessions focused on the delivery of holographic images, virtual reality, investors’ perspective on XR, and more. Nancy King’s session was very interesting. It focused on how AR and MR are transforming digital interaction. One of her panelists was Ariella Lehrer, the creator of the AR app for “Game of Games” for the Ellen Degeneres show. This use of AR was “smashing success” to quote Austin Powers. You can see the webcast of the session at the Digital Hollywood website.

    For day two I am looking forward to Ted Cohen’s session on AR/VR/MR as new branding strategies, or as additions to your current strategy,. Among other panelists, Natasha French from VNTANA will participate.   Natasha’s company is one of the early pioneers delivering holographic images to consumers. If you attending DH, you should check it out!

    My next stop is  Augmented World Expo in Santa Clara. I will be there for the entire event. If you are interested in learning about how AR can be an asset to your advertising or branding efforts, or if you need help formulating your strategy to use AR for your brand, products, or services please come to my session “How to Make Money with XR” https://www.awexr.com/usa-2019/agenda/538-how-to-make-money-with-xr. I’ll be addressing how to make money with AR citing real experiences, oriented to the addressable market, with the most innovative approach and flexibility to create instant AR experiences, together with a marketing-friendly financial model.

    I will also be available for meetings from 5/29 through 5/31 along with our company chairman, Paran Johar.  We look forward to seeing you and learning about how we can help you incorporate AR into your brand and offerings.

  • Augmented Reality Advertising Strategy—a Must!

    Augmented Reality Advertising Strategy—a Must!

    If you are working in marketing, advertising, PR, or retail, now is the time to develop an AR strategy for your brands and clients.  Everyone knew that AR was a powerful tool for gaming when Pokemon became an amazing success and created a billion dollar company in just 60 days.  And today, the success stories in retail and advertising are so numerous it’s hard to keep track all of them all.  L’Oreal, Ikea, 19 Crimes, Ellen’s Game of Games, and so many others have already proven the impact AR can have on a brand or campaign.  If these stories aren’t convincing enough, just look at where the smart money is going—Apple, Google, Amazon, Facebook, and Microsoft are all investing heavily in AR.  The question now is can you as a marketer, advertiser or brand afford to be left behind when we hit the big tipping point?

    If you’re not aware of its many use cases  you may wonder what makes AR such a powerful advertising tool.  Put simply, AR can take consumers directly to a website, or specific content; advertisers can engage users much more creatively bringing them directly to a video, commerce opportunity, or to an immersive experience.

    AR can also dramatically increase engagement with products as well.   Along these lines, I am proud to share that our company will soon be launching  two new AR enhanced toys with our superpartners at What Kids Want https://www.whatkidswant.com/.  These toys use AR to provide children with exciting immersive experiences while at the same time employing time-honored  play patterns. Jordan Kort, CEO of What Kids Want, reached out to us to create a joint venture and together we created the beginning of what we all hope will be an extensive line of products. Jordan’s experience with toys is amazing and the collaboration was a great blend of his toy knowledge and our tech skills. We are looking forward to creating more amazing products in the coming months. Extra thanks to Caroline Kim for all her marketing help!

    If you are planning to attend Augment World Expo this year in Santa Clara, clearly the premier event for AR, please do attend  my session “How to Make Money with XR”  https://www.awexr.com/usa-2019/agenda/538-how-to-make-money-with-xr. We’ll be addressing how to make money with AR. Well discuss real experiences, oriented to the addressable market, with the most innovative approach and flexibility to create instant AR experiences, together with a marketing-friendly financial model.

    I will be available for meetings from 5/29 through 5/31 together with our Chairman Paran Johar.  We look forward to seeing you and learning about how we can help you incorporate AR into your brand and offerings.

  • How XR is Changing Retail, Fashion, and Entertainment

    How XR is Changing Retail, Fashion, and Entertainment

    2019 is turning out to be a really interesting year for those of us working in the XR field (XR meaning AR, MR, and VR). The past couple of years we have seen an uptake on the enterprise side, with companies like Boeing, Coca Cola, Caterpillar, and many others adding AR and/or VR to the tools they use for manufacturing and design.

    But this year I am particularly excited about consumer facing applications. Recently Mercedes Benz and BMW have started to replace owner manuals with AR applications on select models. Vuforia launched Chalk, a type of “you see what I see application” that allows people in different locations to share a live view of the same environment, and draw simple annotations called Chalk Marks. L’Oréal used AR effectively to offer virtual makeup try-ons on its website.  And Accenture, bridging the gap between merchandising and consumer behavior, created a virtual store to learn about user behavior and reaction to placement, assortment, and signage, and other factors that affect the buying experience.

    The list of successful uses of AR and VR are growing on a weekly basis. I think what makes me particular excited about this news is that most of them address real everyday needs, and provide a direct benefit to the end users. While games and spectacular projection-based demos get a lot of publicity, real use case scenarios are far more effective.  They create a deep impact as consumers start to learn about the benefits of incorporating XR technologies for daily use at work and life in general.

    Next week we have a great opportunity to analyze current opportunities—what is  working and what is not. I will be joined at Digital Hollywood in Los Angeles this coming May 21st, at 10AM at the Skirball Center by an amazing team of experts with real hands on experience. Raffaella Camera (Accenture), Tony Parisi (Unity), Olivier Koelemij (Media Monks), Nigel Tierney (Ryot), Silke Meixner (IBM), and Michael Leventhal (Holmes Weinberg) will be participating in a round table conversation covering current impact, use cases, challenges, and what to expect in the next 6 to 12 months in the world of XR. I will of course be presenting some of the latest advances of our “Hoodoo” platform and ecosystem for AR, and how you can leverage this cost-effective and ready for market solution for your business, no matter what size.

    We’ll be sharing valuable information and as it has become a tradition we’ll also distribute free of charge a PPT with analytics and additional information to all session attendees. If you can’t join us in L.A. you can still join us via Webcast. Videos will be posted by the conference organizers every day.

    Come join and talk to the experts directly and see how we can help you design a solid and productive XR strategy, and start taking advantage of these amazing technologies. Hope to see you there!