Dome Demo

Tag: COMMUNICATION

  • Innovations in Video Streaming

    Innovations in Video Streaming

     The growth and popularity of services like Amazon, Netflix, Disney, and ESPN, have been instrumental in positioning video streaming as the new way to deliver video content. Recent announcements by HBO and CBS about soon-to-be launched streaming services confirm that video streaming is not only new, but perhaps on its way to becoming the preferred delivery system.

    In a prior post, see Good News for Video Content Creators and Distributers, I described several of the services which enable video streaming and I explained criteria for selecting the best one for you.  Today I would like to talk about how you can make your content rise to the top and avoid getting lost in all the noise. There is no single answer to this question of course, since many factors come into play when deciding how to market or spread the word about a product or service.

    Here are some technologies you should familiarize with that can help you rise to the top in a crowded market. One of the key issues is to make sure people can find you. To this end, a strong SEO (Search Engine Optimization) strategy together with a solid user acquisition campaign is essential.

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    You can learn more about video innovation and other related topics at the Digital Hollywood conference next week in Los Angeles. And, if you do come, be sure to drop by and say hello. I will be moderating a panel on Video Innovation on Thursday October 23 at 11:05 in the Ballroom Terrace and would love to meet you.

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    If you are one of those folks that has a very unique video, perhaps something that is growing through a viral movement, you can capitalize on your good fortune by using a service like www.jukinmedia.com.  This service is like having your own agent to represent you and syndicate your content.

    Once you have users at your door, the challenge then becomes to retain them. After a user has seen some content, ideally you would want to immediately display or suggest something of relevance to capture his/her continuing interest. One tool that would accomplish this is a video recommendation engine that queues up subsequent content based on user behavior. For an example of a new tool that does just that, take a look at www.iris.tv.

    If you need a platform that allows interaction, in addition to live or on demand video publishing, you may want to look at platforms like www.influxis.com or at www.gravidi.com .  These services allow you to do more than just stream and enable genuine user interaction with your content.

    There are many other cutting-edge technologies and services you can use to achieve higher efficiency, stronger retention, and immersive experiences for your users. These are just a few examples of leading companies that are addressing these needs. You can learn more about video innovation and other related topics at the Digital Hollywood conference next week in Los Angeles. And, if you do come, be sure to drop by and say hello.  I will be moderating a panel on Video Innovation on Thursday October 23 at 11:05 in the Ballroom Terrace and would love to meet you.

    I will cover some other video technologies and services you need to know about in my next post.

     

     

     

  • Need to Start a Movement?

    Need to Start a Movement?

    Have you ever had to start a campaign? You know, for a school or other worthy cause, or perhaps just a movement to make people aware of something? If you ever have you already know this is really hard work and often a labor of love.

    When you engage in these types of activities you have to face numerous challenges—how to get the word out, how to make it easy for people to participate, how to collect donations or engage in other styles of fund raising etc. Then you also need to be able to manage your supporters, followers, and drivers.

    We all know that the web is a natural place to start a movement, but we also know that having a website, or blog, and using social media tools is a start but not enough to really generate the response you require. Unfortunately, while “if you build it, they will come,” worked for Kevin Costner in Field of Dreams, it’s not that easy in real life.

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    If you are looking to spread the word, support a political campaign, raise funds for your initiative, or generally to help others, and you want to do it quickly, this service is for you.

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    A tremendous amount of work goes into getting the word out and even if you succeed in doing that, you have to have a site that enables potential supporters and donors to get involved. To build a simple website or blog is pretty straight forward these days. You can buy a template, or you can use simple tools (even GoDaddy offers them), but if you need real functionality that is a different story.

    The cost of building a community organization system is pretty high. Well, up until now. Recently I was introduced to www.nationbuilder.com. I think it is perhaps the first vibrant community organizing system. With it, you can manage people, multiple page types and profiles, donation pages with goal tracking, and social sharing.

    If you are looking to spread the word, support a political campaign, raise funds for your initiative, or generally to help others, and you want to do it quickly, this service is for you. Nation Builder is moderately priced, it’s easy to implement (although their administrative console could use some help), and you can be up and running in a very short time.

    Most experienced developers can easily work with this platform. Need something custom? High-end design? You can use a variety of agencies. I would recommend www.magicpluslogic.com this small studio has plenty of experience with this platform, additionally they are terrific designers, You can contact Rhonda Pitman (co-founder) or Christel Sayegh (co-founder) at their website or via math@magicpluslogic.com They are based in Los Angeles.

    I hope you find this article interesting. Take a look at Nation Builder. It may just help you get started in record time.

    I’ll be sharing information on other technologies and best practices for mobile and web development soon. If you like this kind of straightforward, practical information, please subscribe to my blog. And if you need a custom web app or mobile development, consider contacting my company www.northsouthstudios.com.

    Until my next post, have a great and productive day.

    Bill