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Tag: VNTANA

  • AR and VR Can Provide New Revenue Streams in 2023

    AR and VR Can Provide New Revenue Streams in 2023

    CES 2023 came to a close, and what a show it was. After years of remote presentations, we finally converged in Las Vegas; media companies, major manufacturers, agencies, services, developers, and the press came together again with renewed energy to resume full speed ahead “post-pandemic” business. Networking was in the air, and slowly but surely, we all got caught up and started looking into 2023-24 and the exciting opportunities ahead.

    After years of experimentation and hype, we can finally say that augmented reality and virtual worlds are now viable and within reach of consumers. The continued growth of 5G, the availability of edge computing, and the rapid adoption of W3 technologies have set the stage to incorporate digital media in all forms into the actual world, including persistence, and thanks to NFTs, we can make a digital “item” unique.

    CES 2023 Session AR and VR

    It was great to hear Eric Shamlin (Media Monks) and Emily Wengert (Huge) talk about the creative process and their approach to XR and the Metaverse. Rahul Sabnis shares news about iHeart Media events for 2023, which will include augmented reality offerings and more. We all look forward to these events with great anticipation. Silke Meixner (ZS Associates) shared key insights to help develop a sound digital transformation strategy than can facilitate and leverage W3 technologies moving forward. Ashley Crowder (Vntana) is working on solving 3D challenges, which will positively impact the business adoption of AR/VR and all virtual spaces, Metaverse, and games. Jenna Seiden (Niantic) shared exciting news for developers worldwide by announcing new tools and features to deploy AR experiences via browser. From us at SparxWorks, the news is that our platform now supports browser-based augmented reality and the use of QR codes in addition to our app-based capabilities. Our platform allows you to combine images, video, 360-degree images, 3D, audio, and text with AR image recognition, plane recognition, and more.

    At SparxWorks, we specialize in helping businesses reach and connect with their consumers at their point of need. Our customer-centric approach allows us to cultivate and extend your market share through the web, mobile, augmented reality, and, eventually, a persistent metaverse. To learn more come visit our website.

  • Augmented Reality Highlights from Digital Hollywood—What We Learned!

    Augmented Reality Highlights from Digital Hollywood—What We Learned!

    I just finished day one at Digital Hollywood. What an exciting day! I had the honor of kicking off the day moderating an amazing panel with Raffaella Camera (Accenture), Tony Parisi (Unity), Olivier Koelemij (Media Monks), Nigel Tierney (Ryot), Silke Meixner (IBM), and Michael Leventhal (Holmes Weinberg). Our conversation focused on real use cases, opportunities and challenges, and what we can expect in the near future. We ended the session distributing a PowerPoint loaded with information about the industry, success stories and more. You can download a copy free (no tracking, no login, no sale J) by clicking here: https://news.sparxworks.com/2019/05/21/dh_may2019/ and you can see the webcast of the session at http://www.videodigitalhollywood.com/SessionListTuesday.html Special thanks to Victor Harwood and his team for giving us a platform to inform people about this powerful technology.

    Of course mine was not the only session and there was much more to see and learn at Digital Hollywood. I was able to attend several sessions focused on the delivery of holographic images, virtual reality, investors’ perspective on XR, and more. Nancy King’s session was very interesting. It focused on how AR and MR are transforming digital interaction. One of her panelists was Ariella Lehrer, the creator of the AR app for “Game of Games” for the Ellen Degeneres show. This use of AR was “smashing success” to quote Austin Powers. You can see the webcast of the session at the Digital Hollywood website.

    For day two I am looking forward to Ted Cohen’s session on AR/VR/MR as new branding strategies, or as additions to your current strategy,. Among other panelists, Natasha French from VNTANA will participate.   Natasha’s company is one of the early pioneers delivering holographic images to consumers. If you attending DH, you should check it out!

    My next stop is  Augmented World Expo in Santa Clara. I will be there for the entire event. If you are interested in learning about how AR can be an asset to your advertising or branding efforts, or if you need help formulating your strategy to use AR for your brand, products, or services please come to my session “How to Make Money with XR” https://www.awexr.com/usa-2019/agenda/538-how-to-make-money-with-xr. I’ll be addressing how to make money with AR citing real experiences, oriented to the addressable market, with the most innovative approach and flexibility to create instant AR experiences, together with a marketing-friendly financial model.

    I will also be available for meetings from 5/29 through 5/31 along with our company chairman, Paran Johar.  We look forward to seeing you and learning about how we can help you incorporate AR into your brand and offerings.