If you are working in marketing, advertising, PR, or retail, now is the time to develop an AR strategy for your brands and clients.\u00a0 Everyone knew that AR was a powerful tool for gaming when Pokemon became an amazing success and created a billion dollar company in just 60 days. \u00a0And today, the success stories in retail and advertising are so numerous it\u2019s hard to keep track all of them all. \u00a0L\u2019Oreal, Ikea, 19 Crimes, Ellen\u2019s Game of Games, and so many others have already proven the impact AR can have on a brand or campaign.\u00a0 If these stories aren\u2019t convincing enough, just look at where the smart money is going\u2014Apple, Google, Amazon, Facebook, and Microsoft are all investing heavily in AR.\u00a0 The question now is can you <\/u>as a marketer, advertiser or brand afford to be left behind when we hit the big tipping point?<\/p>\n
If you\u2019re not aware of its many use cases\u00a0 you may wonder what makes AR such a powerful advertising tool.\u00a0 Put simply, AR can take consumers directly to a website, or specific content; advertisers can engage users much more creatively bringing them directly to a video, commerce opportunity, or to an immersive experience.<\/p>\n
AR can also dramatically increase engagement with products as well.\u00a0\u00a0 Along these lines, I am proud to share that our company will soon be launching\u00a0 two new AR enhanced toys with our superpartners at What Kids Want https:\/\/www.whatkidswant.com\/<\/a>.\u00a0 These toys use AR to provide children with exciting immersive experiences while at the same time employing time-honored\u00a0 play patterns. Jordan Kort, CEO of What Kids Want, reached out to us to create a joint venture and together we created the beginning of what we all hope will be an extensive line of products. Jordan\u2019s experience with toys is amazing and the collaboration was a great blend of his toy knowledge and our tech skills. We are looking forward to creating more amazing products in the coming months. Extra thanks to Caroline Kim for all her marketing help!<\/p>\n