{"id":473,"date":"2019-05-22T16:01:38","date_gmt":"2019-05-22T16:01:38","guid":{"rendered":"https:\/\/www.billnewell.com\/?p=473"},"modified":"2019-05-22T16:01:38","modified_gmt":"2019-05-22T16:01:38","slug":"augmented-reality-highlights-from-digital-hollywood-what-we-learned","status":"publish","type":"post","link":"https:\/\/devdomewp.justdomeit.com\/index.php\/2019\/05\/22\/augmented-reality-highlights-from-digital-hollywood-what-we-learned\/","title":{"rendered":"Augmented Reality Highlights from Digital Hollywood\u2014What We Learned!"},"content":{"rendered":"

I just finished day one at Digital Hollywood. What an exciting day! I had the honor of kicking off the day moderating an amazing panel with Raffaella Camera (Accenture), Tony Parisi (Unity), Olivier Koelemij (Media Monks), Nigel Tierney (Ryot), Silke Meixner (IBM), and Michael Leventhal (Holmes Weinberg). Our conversation focused on real use cases, opportunities and challenges, and what we can expect in the near future. We ended the session distributing a PowerPoint loaded with information about the industry, success stories and more. You can download a copy free (no tracking, no login, no sale J) by clicking here: https:\/\/news.sparxworks.com\/2019\/05\/21\/dh_may2019\/<\/a> and you can see the webcast of the session at http:\/\/www.videodigitalhollywood.com\/SessionListTuesday.html<\/a> Special thanks to Victor Harwood and his team for giving us a platform to inform people about this powerful technology.<\/p>\n

Of course mine was not the only session and there was much more to see and learn at Digital Hollywood. I was able to attend several sessions focused on the delivery of holographic images, virtual reality, investors\u2019 perspective on XR, and more. Nancy King\u2019s session was very interesting. It focused on how AR and MR are transforming digital interaction. One of her panelists was Ariella Lehrer, the creator of the AR app for \u201cGame of Games\u201d for the Ellen Degeneres show. This use of AR was \u201csmashing success\u201d to quote Austin Powers. You can see the webcast of the session at the Digital Hollywood website.<\/p>\n

For day two I am looking forward to Ted Cohen\u2019s session on AR\/VR\/MR as new branding strategies, or as additions to your current strategy,. Among other panelists, Natasha French from VNTANA will participate. \u00a0\u00a0Natasha\u2019s company is one of the early pioneers delivering holographic images to consumers. If you attending DH, you should check it out!<\/p>\n

My next stop is \u00a0Augmented World Expo in Santa Clara. I will be there for the entire event. If you are interested in learning about how AR can be an asset to your advertising or branding efforts, or if you need help formulating your strategy to use AR for your brand, products, or services please come to my session \u201cHow to Make Money with XR\u201d https:\/\/www.awexr.com\/usa-2019\/agenda\/538-how-to-make-money-with-xr<\/a>. I\u2019ll be addressing how to make money with AR citing real experiences, oriented to the addressable market, with the most innovative approach and flexibility to create instant AR experiences, together with a marketing-friendly financial model.<\/p>\n

I will also be available for meetings from 5\/29 through 5\/31 along with our company chairman, Paran Johar.\u00a0 We look forward to seeing you and learning about how we can help you incorporate AR into your brand and offerings.<\/p>\n","protected":false},"excerpt":{"rendered":"

I just finished day one at Digital Hollywood. What an exciting day! I had the honor of kicking off the day moderating an amazing panel with Raffaella Camera (Accenture), Tony Parisi (Unity), Olivier Koelemij (Media Monks), Nigel Tierney (Ryot), Silke Meixner (IBM), and Michael Leventhal (Holmes Weinberg). Our conversation focused on real use cases, opportunities […]<\/p>\n","protected":false},"author":4,"featured_media":474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[27],"tags":[154,146,155,79,152,86,156,157,96,153,158,159,160,161,162,163,83,164,165,150],"class_list":["post-473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologies","tag-amazon-aws-verizon-digital-media","tag-ar","tag-ariella-lehrer","tag-augmented-reality","tag-augmented-world-expo","tag-digital-hollywood","tag-ellen-degeneress","tag-game-of-games","tag-mix-reality","tag-mr","tag-nancy-king","tag-natasha-french","tag-paran-johar","tag-sarina-simon","tag-ted-cohen","tag-victor-harwood","tag-visual-recognition","tag-vntana","tag-vuforia-ptc-bill-newell","tag-xr"],"_links":{"self":[{"href":"https:\/\/devdomewp.justdomeit.com\/index.php\/wp-json\/wp\/v2\/posts\/473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devdomewp.justdomeit.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/devdomewp.justdomeit.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/devdomewp.justdomeit.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/devdomewp.justdomeit.com\/index.php\/wp-json\/wp\/v2\/comments?post=473"}],"version-history":[{"count":0,"href":"https:\/\/devdomewp.justdomeit.com\/index.php\/wp-json\/wp\/v2\/posts\/473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devdomewp.justdomeit.com\/index.php\/wp-json\/wp\/v2\/media\/474"}],"wp:attachment":[{"href":"https:\/\/devdomewp.justdomeit.com\/index.php\/wp-json\/wp\/v2\/media?parent=473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devdomewp.justdomeit.com\/index.php\/wp-json\/wp\/v2\/categories?post=473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devdomewp.justdomeit.com\/index.php\/wp-json\/wp\/v2\/tags?post=473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}