Is AR the road to real VR? If you have asked yourself the same question, please comment or share your thoughts with this post. I am working on two (very different) immersive projects and would love to hear what other people are working on, AR or VR, think about this....
OK, I want to use AR. How do I get started? Five easy steps. Do you work in marketing? Or advertisement, branding or sales? Would you like to take advantage of the many benefits AR brings but are new to or inexperienced with immersive technologies? I think I...
As I’ve explained in the past, devising an AR strategy for your business is a complex process with many variables, but the good news is that with SparkWorks’ AR technology, publishing AR content is very simple! What if you could spend your time designing, asking the...
Undoubtedly many businesses are asking themselves this very question, is AR a key part of our strategy moving forward? This, of course, is a very sensible question to ask. The simple answer is that you do need an AR strategy. AR is, in a way, like the mobile...
