The web is 35 years old. And it shows. Despite decades of redesigns, the fundamentals haven’t changed: menus, tabs, and the eternal hunt for the right link. The result? Most users bounce in under a minute, frustrated and unfulfilled. IBM estimates this digital...
In the age of instant gratification, the way we design and interact with websites is reaching a tipping point. With average user engagement lasting under a minute and bounce rates exceeding 70% on many sites, it’s clear that traditional website structures no longer...