If you are working in marketing, advertising, PR, or retail, now is the time to develop an AR strategy for your brands and clients. Everyone knew that AR was a powerful tool for gaming when Pokemon became an amazing success and created a billion dollar company in...
2019 is turning out to be a really interesting year for those of us working in the XR field (XR meaning AR, MR, and VR). The past couple of years we have seen an uptake on the enterprise side, with companies like Boeing, Coca Cola, Caterpillar, and many others adding...
I usually don’t post about my own technology but I think I have to make an exception this time. We just added an SDK (software development kit) to our AR platform and publishing system. This is a major addition to our AR offering. It will allow developers to add all...
As the holiday season ends a new year full of opportunities stands before us! On the augmented reality front, I expect AR to continue to grow in the enterprise market at a steady pace. I think we are going to see the biggest changes on the consumer side. New products...
For the past three years I have been focused on augmented and mixed realities and to a lesser degree on virtual reality. I have conducted scores of demos, spoken at various conferences and immersed myself in these technologies. These experiences have led me to the...
