Like many of you, I am thrilled by the advancements in AI, particularly large language models (LLM), which are ushering us into a new era. AI is certainly enhancing a variety of domains like services, AR, XR, VR, and marketing. However, as my grandma used to say, “You...
CES 2023 came to a close, and what a show it was. After years of remote presentations, we finally converged in Las Vegas; media companies, major manufacturers, agencies, services, developers, and the press came together again with renewed energy to resume full speed...
SparxWorks is Proud to Sponsor “Women Game Jam, Perú” We are proud and excited to support “Women Game Jam,” a fantastic initiative led by Sol Sánchez, the young entrepreneurial founder of FemDev Peru. Its mission is simple—to encourage and give women the opportunity...
“Print media is dead. No one wants to read anymore.” These are things we often hear on the news. These opinions, or trends, are heavily influenced by current video consumption habits and consumers’ well-documented resistance to reading long...
Is AR the road to real VR? If you have asked yourself the same question, please comment or share your thoughts with this post. I am working on two (very different) immersive projects and would love to hear what other people are working on, AR or VR, think about this....
OK, I want to use AR. How do I get started? Five easy steps. Do you work in marketing? Or advertisement, branding or sales? Would you like to take advantage of the many benefits AR brings but are new to or inexperienced with immersive technologies? I think I...
As I’ve explained in the past, devising an AR strategy for your business is a complex process with many variables, but the good news is that with SparkWorks’ AR technology, publishing AR content is very simple! What if you could spend your time designing, asking the...
Undoubtedly many businesses are asking themselves this very question, is AR a key part of our strategy moving forward? This, of course, is a very sensible question to ask. The simple answer is that you do need an AR strategy. AR is, in a way, like the mobile...
Can AR have a Meaningful Impact on Retail? As many of you know, I run a company called SparxWorks Inc, which is focused on AR solutions for businesses. One of my responsibilities at SparxWorks is to lead our Research and Innovation group. We explore use cases in many...
We hear a lot about Extended Reality these days and, while neither AR or VR has reached maturity, AR is already having a significant impact on most business sectors. Retailers, advertisers, educators, travel experts, and more have begun to incorporate AR into their...
