Over the past two years, we have seen numerous examples of how AR is becoming a game-changer for many industries. Among those examples/pilots some have actually made a lot of money, others a little bit, and most have served just as examples of things to come. This...
I just finished day one at Digital Hollywood. What an exciting day! I had the honor of kicking off the day moderating an amazing panel with Raffaella Camera (Accenture), Tony Parisi (Unity), Olivier Koelemij (Media Monks), Nigel Tierney (Ryot), Silke Meixner (IBM),...
If you are working in marketing, advertising, PR, or retail, now is the time to develop an AR strategy for your brands and clients. Everyone knew that AR was a powerful tool for gaming when Pokemon became an amazing success and created a billion dollar company in...
2019 is turning out to be a really interesting year for those of us working in the XR field (XR meaning AR, MR, and VR). The past couple of years we have seen an uptake on the enterprise side, with companies like Boeing, Coca Cola, Caterpillar, and many others adding...
I usually don’t post about my own technology but I think I have to make an exception this time. We just added an SDK (software development kit) to our AR platform and publishing system. This is a major addition to our AR offering. It will allow developers to add all...
As the holiday season ends a new year full of opportunities stands before us! On the augmented reality front, I expect AR to continue to grow in the enterprise market at a steady pace. I think we are going to see the biggest changes on the consumer side. New products...
For the past three years I have been focused on augmented and mixed realities and to a lesser degree on virtual reality. I have conducted scores of demos, spoken at various conferences and immersed myself in these technologies. These experiences have led me to the...
I remember that in the late 90’s everyone realized they needed to have a website. Unfortunately for some of the largest businesses it was too late. Many big retail stores failed to recognize the impact of the web for business. As a result of this lack of vision,...
When you attend a conference, a launch, or perhaps just a private demonstration of augmented reality (AR), a new mobile app, or the latest game, you are often wowed by the amazing graphics, and how realistically sports, battle scenes, or information is presented. You...
One of the very first augmented reality (AR) companies I learned about was DAQRI, which is located here in Los Angeles. Years ago I met with them because I wanted to use the ARToolkit, an open source platform they had acquired. I was immediately impressed with their...
